UX DESIGNER
DATE / DURATION:
SUMMARY:
November 2024 | 10 Hours
TOOLS USED:
Figma
CoCart is a plug-in for e-commerce websites that optimizes package delivery and payment sharing. It is perfect for users who only want to buy a small amount of items. Placed 1st in Waterloo's Fuse Designation.
TEAM:
Winston, Emily, Andrew
PROMPT:
How might we empower communities to adopt
sustainable habits that reduce environmental impact?
EARLY IDEATION + LO-FI SCREENS
Drawing inspirations from website plug ins, I made mock ups of the design while following the lobby idea of the popular game Among Us. I also made the logo prototypes and played with colour.
LOGO PROTOTYPES
HI-FI SCREEN MOCKUPS
Due to a tight deadline, I focused on creating mockups and final drafts directly, minimizing the number of drafts. With valuable guidance from Arran, we made iterative adjustments along the way, enabling us to refine. and polish my presentation efficiently before presenting to the real estate agents.
ADDING IT TOGETHER
We added it to a mock website to show off how the plug in would work. In this case we used H&M.
PRESENTATION SLIDES
I put the research notes and mockups into a cohesive presentation this was the hardest part! Of being able to tell a story to show off a problem and solving it with the app. While also providing enough statistics to keep our arguments valid.
TAKEAWAYS
1. PLAN PRESENTATION TIMING ⏰
One key lesson learned: always allocate enough time for the presentation! We didn't manage to time ourselves properly, which led to going over and getting cut off before we could showcase our LIVE DEMO fully. Definitely something to keep in mind for next time.
2. THE IMPORTANCE OF RESEARCH 📊
Our project benefitted greatly from the solid statistics we found during our research. These insights played a crucial role in strengthening our pitch and providing evidence for our ideas. Research really can make all the difference!
3. Process & Execution: Not Perfect, But Worth It 🎉
Even though the process wasn’t flawless, I really enjoyed every step of the journey. Each challenge and success was a learning experience, and I’m proud of what we accomplished.
